Branding
After spotting their previous logo on a van, it sparked one of those lightning strike, instant idea moments that don't come around too often. I'd recently been looking at monograms and thought the initials from the brand name would be ideal for the treatment.
After coming up with some quick visuals, we tasked one of our talented account managers (thanks Richard!) to chase them down and sell them in. With a few tweaks and some lucky timings (they were looking to expand the business) they were delighted with what we proposed.
Nearly 20 years on, the logo is still going strong – and more importantly, so is the company.
Urban Planters Logo. Design – Tony Perry.