Branding / Photography / Video / Website
Open Partners are an integrated media agency driving effectiveness for brands battling unprecedented marketing complexity. To help them better reflect this to clients and their staff we created a branding scheme that captures the always moving forward, frenetic energy of today's media landscape.
Logo, before and after.
Along with a simply set logotype, we created an emblem – a visual shorthand that encompasses the desired attributes of all Open Partners – the lark.
Larks are small songbirds that rise before first light; they move quickly and have adapted to singing in flight. Over the years, larks have inspired writers, artists and musicians. Hopefully, our lark will do the same for Open Partners.
Open Partners embrace progress, bringing what’s next to the forefront of communications strategy. Their minds are always open, combining data and intuition to prove they’re on the right path. This was captured as the positioning: the Agency of Next.
Open Partners' strength is their people – their experts of next. To reflect their energy, we were able to capture the individualism of each team member, resulting in some brilliant interactions.
To help build the brand from the inside out, we created merchandise for their launch event. This put the brand in the hands of Open Partners' people, helping them quickly absorb and feel part of the new brand.
A Squad project. Design & Art Direction – Tony Perry. Photography – Moy Williams & Ben Spriggs. Video editing – Matt Tingle.