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Art Direction / Motion Graphics
When working as part of a team, it’s not always about you having the big idea. Sometimes, it’s about being there to help bring one to life and get it safely over the line.
For a campaign to promote J.W. Lees’ Manchester Craft Lager, an idea was hatched that used illustration to evoke a sense of continental style but also included a nod to Manchester’s industrial heritage.
Taking that idea, I worked closely with an illustrator to create a trio of images. Once drawn, we then applied the strong brand colours to create a striking set of print and digital posters.
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A Squad project. Art Direction & Motion Graphics – Tony Perry. Illustration – Simon Henshaw.