Branding
The Alberton, a new addition to the St. Mary’s Parsonage area of Manchester, is the workplace revolutionised. A modern reimagining of Manchester’s Victorian cotton mills – dark and satanic, it certainly isn’t.
With world-leading amenities, including the UK’s highest workplace swimming pool and rooftop wellness centre, the Alberton will become the flagship of Bruntwood Works’ Pioneer programme.
Using an aesthetic drawn from the form and materials used in its construction, we created a brand to connect the building with prospects, agents and local and national media.
A Squad project. Design & Art Direction – Tony Perry.