Branding
As part of a new strategic approach to their communications, a new 'evolved' logo was created. The re-design aimed to emphasise the 'comfort' of the company's products by getting rid of any unnecessary right-angles in the logotype whilst improving the visual balance and overall legibility. The illustration was also finessed – simplifying and making it much more anatomically correct.
Adjustamatic logo re-design (before and after). Design, Art Direction and animation – Tony Perry. Illustration – Ruth Woodhead.
Adjustamatic visual identity guidelines. Design – Tony Perry.