Print / Photography / Video
Heritage Bathrooms has a brand name rooted in traditional-looking products and wants to change customer perceptions.
Using consumer research and investigating trends within the market, we created the position design with Heritage. This new position framed the brand in an inspirational and practical way and allowed them to move into transitional styles that mixed the old and new.
For their 2023 product launch – in collaboration with an interior journalist – we created 5 distinct looks. From there, we designed and built room sets, and produced a bank of photography, video assets and editorial content.
These all came together in the design with Heritage product guide.
Design with Heritage product guide.
Look no. 1 – Pure and Simple
Look no. 2 – Country House
Look no. 3 – Parisian Chic
Look no. 4 – Colour Splash
Look no. 5 – Plant Power
Showroom video
A Squad project. Design and Art Direction – Tony Perry. Interior design & copywriting – Claire Bingham. Photography – Rick Potter @ Refinery. Stylist – Nikki Cunningham.